Leverage social media ads and Google Ads to inform, promote and sell to your target audience from only £159 per month.
Google ad campaigns.
Social ad campaigns.
Fixed costs, no surprises.
No contracts.
Pay monthly marketing.
Pay monthly marketing.
Leverage social media ads and Google Ads to inform, promote and sell to your target audience from only £159 per month.
Google ad campaigns.
Social ad campaigns.
Fixed costs, no surprises.
No contracts.
Advertise on all your favourite platforms.
Super simple pricing.
Choose from three simple options for social media and/or Google PPC advertising. Fixed costs with no contracts and all plans include a dedicated account manager and 24-hour access to your own reporting dashboard.
Icing Plan
£159per month
Awareness.
- Introduce your business to your audience.
- x1 Paid awareness ad campaign*
-
x1 Paid traffic ad campaign* -
x1 Paid conversion/lead generation ad campaign* - Ads run on x2 social platforms
- Up to x3 ad variations per campaign
- x8 Objective orientated page posts
- Ad management and optimisation
- Dedicated account manager
- 24/7 access to ads reporting dashboard
- Monthly analytics/performance report
- Optional.
- x1 Retargeting ads +£79/month
-
Advanced ad split tests +£49/month -
Advanced conversion tracking +£79/month -
Abandoned basket retargeting +£79/month - Social media ad plans explained.
Cream Plan
£329per month
Consideration.
- Drive new traffic to your website.
- x1 Paid awareness ad campaign*
- x1 Paid traffic ad campaign*
-
x1 Paid conversion/lead generation ad campaign* - Ads run on x3 social platforms
- Up to x5 ad variations per campaign
- x12 Objective orientated page posts
- Ad management and optimisation
- Dedicated account manager
- 24/7 access to ads reporting dashboard
- Monthly analytics/performance report
- Optional.
- x1 Retargeting ads +£79/month
- Advanced ad split tests +£49/month
-
Advanced conversion tracking +£79/month -
Abandoned basket retargeting +£79/month - Social media ad plans explained.
Cherry Plan
£399per month
Conversion.
- Generate new sales and new leads.
- x1 Paid awareness ad campaign*
- x1 Paid traffic ad campaign*
- x1 Paid conversion/lead generation ad campaign*
- Ads run on x4 social platforms
- Up to x7 ad variations per campaign
- x16 Objective orientated page posts
- Ad management and optimisation
- Dedicated account manager
- 24/7 access to ads reporting dashboard
- Monthly analytics/performance report
- Optional.
- x1 Retargeting ads +£79/month
- Advanced ad split tests +£49/month
- Advanced conversion tracking +£79/month
- Abandoned basket retargeting +£79/month
- Social media ad plans explained.
*BYOB – Bring your own budget. Some naughty marketers include advertising spend in their fees, leaving you in the dark as to how much of it is actually spent on advertising. With Cakecrumbs, our advertised prices are fixed and your advertising spend is charged separately. Your advertising budget can be whatever you want it to be, there are no hard and fast rules, however, we can certainly advise on what might be most suitable to see results and achieve your goals as quickly as possible.
*A £299 setup fee applies to all plans, this includes a social page(s) health check, ad account setup/access, website ad/conversion tracking integration and initial ‘cold’ audience building. Setup fee waiver available subject to a 6-month term.
*For those without an existing social presence, a £79 setup fee applies per social channel.
All prices quoted are exclusive of VAT.
Glaze Plan
£299per month
- Be seen with your top keywords. Perfect for ad spend budgets of up to £500 per month*
- Initial Keyword Research
- x1 Google ad campaign
- x3 Google ad groups
- Unlimited keywords per ad group
- Up to x5 ads per ad group
- Weekly bid management/optimisation
- Negative keyword management
- Mobile optimised ads
- Daily budget control
- Dedicated account manager
- Monthly analytics/performance report
- Optional.
- Google retargeting ads +£79/month
- Optimised landing page(s) £239/per page
- Google shopping ads +£79/month
- Google ad plans explained.
Sprinkles Plan
£599per month
- Expand your keywords for more visibility. Perfect for ad spend budgets of up to £2000 per month*
- Initial and Quarterly Keyword Research
- x2 Google ad campaigns
- x6 Google ad groups
- Unlimited keywords per ad group
- Up to x8 ads per ad group
- Weekly bid management/optimisation
- Negative keyword management
- Mobile optimised ads
- Daily budget control
- Dedicated account manager
- Monthly analytics/performance report
- Optional.
- Google retargeting ads +£79/month
- Optimised landing page(s) £239/per page
- Google shopping ads +£79/month
- Google ad plans explained.
Frosting Plan
£999per month
- A results driven plan for bigger ad budgets. Perfect for ad spend budgets of up to £5000 per month*
- Initial and quarterly Keyword Research
- x3 Google ad campaign
- x9 Google ad groups
- Unlimited keywords per ad group
- Up to x10 ads per ad group
- Daily bid management/optimisation
- Negative keyword management
- Mobile optimised ads
- Daily budget control
- Dedicated account manager
- Monthly analytics/performance report
- Optional.
- Google retargeting ads +£79/month
- Optimised landing page(s) £239/per page
- Google shopping ads +£79/month
- Google ad plans explained.
*BYOB – Bring your own budget. Some naughty marketers include advertising spend in their fees, leaving you in the dark as to how much of it is actually spent on advertising. With Cakecrumbs, our advertised prices are fixed and your advertising spend is charged separately. Your advertising budget can be whatever you want it to be, there are no hard and fast rules, however, we can certainly advise on what might be most suitable to see results and achieve your goals as quickly as possible.
*A £349 setup fee applies to all plans, this includes a website health check, Google ad account setup/access, website ad/conversion tracking integration e.g. landing page clicks, phone call tracking, page view tracking and form tracking. Setup fee waiver available subject to a 6-month term.
Something extra.
Want more? We can help with that! Sprinkle some sugar on the cake and add some further marketing features to reach an even wider audience.
Email marketing.
We provide you with a custom HTML email template that you can easily edit and send to your subscriber list as often as you like. If you haven’t got one already, we’ll add a subscribe form to your website as an inline form, popup or dedicated landing page.
£259 +£19/month
One-off and a monthly cost. Works with all plans.
Marketing automation.
Go beyond basic email marketing and automate your entire customer experience, sales process and marketing strategies. Automate workflows based on your customer behaviours and how they engage with your business both on and offline – reach them at just the right time.
£399 +£159/month
One-off and a monthly cost (starting from). Works with all plans.
Google ad plans explained.
Google ads can get complicated and what we include in each of our Google Ad plans can sound like gobbledegook, so here are some short explanations that will help clarify what we’re blabbering on about!
Google ad groups.
An ad group contains one or more ads that share similar targets. We use ad groups to organise your ads by a common theme, for example, the types of products or services that you want to advertise on Google.
Bid management.
This is the process of raising and lowering your keyword bids to ensure we’re making the most of your budget. Your bids are one of the factors that determine when and where your Google ads show up in search results.
Negative keywords.
We manage your negative keywords which are a type of keyword that prevents your ad from being triggered. Your ads aren’t shown to anyone who is searching for that phrase. This is also known as a negative match.
Retargeting ads.
Retargeting is a way to connect with people who previously interacted with your website. It allows us to strategically position your ads in front of these audiences as they browse Google or its partner websites.
Landing pages.
Landing pages are standalone web pages created specifically for your Google ads. Unlike a website homepage which typically has many goals, a landing page is designed with a single goal, known as a ‘call to action’, specifically tailored to your ads.
Shopping ads.
Shopping ads are ads that include rich product information, such as a product image, price, merchant name and the option top ‘Buy Now’ directly within the search results. These ads are served to people who are specifically searching for them.
Social ad plans explained.
What we include in our social media advertising plans can understandably sound a little confusing to some, so here are some short explanations.
Back to prices.
Ad variations.
This is referring to how many adverts will be created in any one campaign, we never run with just a single ad. Having variations of an advert allows us to test them against each other and optimise for the better-performing ones.
Objective page posts.
We will not only run ad campaigns targeting new audiences and potential prospects, but we also post versions of the ads to your business page(s)/profiles. Although this won’t reach new audiences, it will keep your existing ones informed.
Retargeting ads.
Retargeting allows us to remind your website visitors of your products/services with targeted ads across social media after they leave your website. Retargeting is a very powerful method of turning people into customers and leads to sales.
Ad split tests.
Split testing allows us to create multiple audiences and test them against each other. For example, we can test the same ad on two audiences (e.g. men and women) to see which audience performed better and then optimise the ad content accordingly to reach more people.
Conversion tracking.
Tracking conversions is important because it tells us if the ads we’re creating are delivering the desired results/goals. With conversion tracking, we can track from the point someone sees your advert, right through to the point they become a paying customer or lead.
Abandoned basket RT.
This is a method or retargeting customers who have visited your website and added a product to their basket but for some reason, didn’t checkout. We can then show specific product ads to those customers as they browse social media, reminding them to checkout and complete the sale.
Back to prices.