Cakecrumbs affiliate agreement.


This Affiliate Program Agreement (“Agreement”) is entered into between Nous Digital Ltd, a limited company doing business under the trade name “Cakecrumbs” and the individual or entity designated as the “Affiliate” on the [Affiliate Application Form] (“Application”) completed in connection with this Agreement (“Affiliate”). This Agreement is effective only upon Cakecrumbs’ written acceptance of Affiliate’s Application (such date of acceptance is referred to as the “Effective Date”).

WHEREAS, Cakecrumbs is in the business of designing websites and providing advertising and search engine optimisation services, as described in more detail at (the “Cakecrumbs Services”);

WHEREAS, Cakecrumbs desires to market the Cakecrumbs Services to third-party customers (“Customers“) and has established an affiliated network of independent contractors for the referral of Customers to Cakecrumbs (the “Cakecrumbs Affiliate Programme”); and WHEREAS, Affiliate desires to participate in the Cakecrumbs Affiliate Programme, in accordance with the terms and conditions of this Agreement.

In consideration of the mutual agreements and covenants herein contained, the parties hereto agree as follows:

Referral Services

As of the Effective Date (only upon written approval of Affiliate’s Application), Affiliate is authorised to market and promote the Cakecrumbs Services to potential customers (the “Referral Services”), in accordance with the terms and conditions of this Agreement. Affiliate agrees to perform the Referral Services in accordance with the following and subject to such other written rules and guidelines as Cakecrumbs may establish for the Affiliate Programme and publish on the Cakecrumbs website from time to time:

(a) Affiliate shall place a hyperlink on its website (unless working as a ‘White Label’ affiliate), in a format approved by Cakecrumbs, that when clicked on redirects the visitor to the Cakecrumbs Website (a “Link”).

(b) Any materials used in connection with the Referral Services will be developed and produced solely and exclusively by Cakecrumbs (unless working as a ‘White Label’ affiliate) and no marketing, advertising or promotional materials other than those provided by Cakecrumbs may be used by Affiliate to perform Referral Services under this Agreement without the prior written consent of Cakecrumbs.

(c) Affiliate shall not make any promises or representations or give any warranties, guarantees or indemnities in respect of the Cakecrumbs Services (unless working as a ‘White Label’ affiliate), except as such are contained in a Customer Agreement or as otherwise expressly authorised by Cakecrumbs in writing or in the provided marketing material.

(d) Affiliate shall perform the Referral Services in a manner that will reflect favourably on the Cakecrumbs Services and on the good name and reputation of Cakecrumbs, and shall not alone or with others participate in any illegal, deceptive, misleading, or unethical practices, including but not limited to the disparagement of the Cakecrumbs Services or Cakecrumbs.

Referral Fee

In consideration of Affiliate’s performance of Referral Services hereunder, Cakecrumbs agrees to pay Affiliate a referral fee (“Referral Fee”) in accordance with Cakecrumbs’ current affiliate pricing schedule available at with respect to each Customer that is referred to Cakecrumbs by Affiliate (a “Referred Customer”). For purposes of this Agreement, a Customer will be considered a Referred Customer only if:

(1) the Customer is redirected to the Cakecrumbs website through the Affiliate’s Link and such Customer signs up for a Cakecrumbs website plan , accepts the then-current Cakecrumbs Terms of Service or such other customer agreement as may be agreed-upon by Cakecrumbs related to the Cakecrumbs Services (a “Customer Agreement”), and pays initial Cakecrumbs deposit, or

(2) the Affiliate (when working as a ‘White Label’ affiliate) signs up for a Cakecrumbs website plan and agrees to the Cakecrumbs Services on behalf of a Customer of the Affiliate, such Customer enters into a Customer Agreement and pays the initial deposit to Cakecrumbs.

Affiliate agrees and acknowledges that Cakecrumbs’ obligation to pay Affiliate is contingent upon Cakecrumbs receiving payment from the Referred Customer in accordance with the Customer Agreement. The Referral Fee shall be Affiliate’s sole compensation under this Agreement and Affiliate shall have no right to receive any additional commission, license fee, expense reimbursement or other payment in connection with this Agreement. Affiliate’s right to receive Referral Fees is subject to and limited by the termination rights under Section 4.

Independent Contractor

The relationship between the parties hereunder is that of independent contractors. Nothing in this Agreement shall be construed to create an agency, employment, joint venture, or partnership relationship. Neither party shall have the right to incur any liabilities or obligations on behalf of the other party.

Term and Termination

The term of this Agreement shall commence as of the Effective Date and shall continue perpetually until and unless terminated pursuant to this Section. Cakecrumbs may in its discretion terminate the Cakecrumbs Affiliate Program or this Agreement at any time by providing written or electronic notice to Affiliate. Affiliate may terminate this Agreement at any time by providing written notice to Cakecrumbs and returning all Cakecrumbs products or materials in Affiliate’s possession (if any). Upon the effective date of such termination, Affiliate’s performance of Referral Services shall immediately cease and Cakecrumbs shall have no further obligations to Affiliate under this Agreement. Sections 5(a), 6 and 7 shall survive termination of this Agreement.

Proprietary Rights

(a) The parties agree that Cakecrumbs is the sole and exclusive owner of any and all right, title, and interest in, to, or under (a) the Cakecrumbs Services and the Affiliate Program and all intellectual property rights associated therewith and (b) any trademark, trade name, trade dress, design, logo, name or other designation used for or in connection with the Cakecrumbs Services or the Affiliation Program, and any and all variations or modifications to the foregoing that may be approved by Cakecrumbs in its sole discretion (“Trademarks”).

(b) Cakecrumbs grants Affiliate a nonexclusive, non-transferable, limited right and license during the term of this Agreement to use the Trademarks solely as necessary to perform Referral Services hereunder. Affiliate shall not assert any claim of ownership of, or any claim to, any goodwill or reputation associated with the Trademarks and shall not take and shall not permit any action or omission in derogation of any of the rights of Cakecrumbs in the Trademarks, either during the term of this Agreement or thereafter.

(c) In the event Affiliate submits to Cakecrumbs any ideas, materials, or other information (including, without limitation, suggestions for new or improved products or services or changes to the Affiliate Programme) (“Ideas”), such Ideas shall thereafter be the sole and exclusive property of Cakecrumbs and Affiliate hereby assigns to Cakecrumbs all of Affiliates rights in and to such Ideas. Affiliate hereby waives its moral rights in any such Ideas.

Limitation of Liability

In no event shall Cakecrumbs be liable to Affiliate or its officers, directors, managers, shareholders, or members for any special, indirect, incidental, or consequential damages, including but not limited to lost or anticipated revenues or profits, arising from any claim relating to this Agreement or the Cakecrumbs Services, whether such claim is based on warranty, contract, tort (including negligence or strict liability) or otherwise, even if an authorised representative of Cakecrumbs is advised of the possibility or likelihood of same.


Affiliate agrees to defend, indemnify and hold harmless Cakecrumbs, its affiliates, and its and their directors, officers, employees, agents and assignees (the “Indemnitee”) and shall pay all losses, damages, fees, expenses or costs (including reasonable attorneys’ fees) incurred by the Indemnitee based upon any claim, demand, suit or proceeding arising out of or resulting from: (i) Affiliate’s participation in the Affiliate Program, (ii) any breach of this Agreement by Affiliate; (iii) any negligent or intentional acts of Affiliate; or (iv) any violation of laws, regulations or court orders by the Affiliate. Indemnitee shall have the right to approve Affiliate’s counsel to defend any such claims, which approval shall not be unreasonably withheld, and to approve any settlement agreement. Indemnitee also shall have the right, at its own expense, to assume the exclusive defence and control of any matter otherwise subject to indemnification by Affiliate hereunder.


Any notice provided pursuant to this Agreement, if specified to be in writing, shall be in writing and shall be deemed given

(i) if by hand delivery, upon receipt thereof;

(ii) if by e-mail, upon confirmation thereof; or

(iii) if by next day delivery service, upon such delivery. All notices to Cakecrumbs shall be addressed as follows:

Nous Digital Ltd Attention: Cakecrumbs
Southgate House, Southgate Street
Gloucester, Gloucestershire GL1 1UD

All notices to Affiliate shall be addressed to the address provided by Affiliate in its Application, which address shall be updated in writing, as needed, by Affiliate.


This Agreement may not be modified except by amendment reduced to writing and signed by both Cakecrumbs and Affiliate. No waiver of this Agreement shall be construed as a continuing waiver or consent to any subsequent breach thereof.

Entire Agreement

This Agreement sets forth the entire agreement and understanding between the parties relating to the subject matter herein and supersedes all prior discussions between the parties.

Governing Law

This Agreement will be governed by the laws of the United Kingdom without regard for conflicts of laws principles, and any action brought in connection with this Agreement shall be brought solely and exclusively in courts located in Gloucestershire. The parties irrevocably consent to the sole and exclusive jurisdiction of such courts and waive any objections to venue or jurisdiction.


If one or more of the provisions in this Agreement are deemed void by law, then the remaining provisions will continue in full force and effect.


Section headings are not to be considered a part of this Agreement and are not intended to be a full and accurate description of the contents hereof.

Electronic Contracting

Cakecrumbs and Affiliate desire to facilitate certain transactions pursuant to this Agreement by exchanging documents, records and signatures electronically or by utilising electronic agents. The use of electronic facilities or agents shall be in accordance with procedures established by Cakecrumbs and governed by the applicable provisions of the Uniform Electronic Transactions Act as adopted in the United Kingdom.

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