What is UX (user experience) design and why is it so important for Gloucestershire businesses?

Blog, Design, Web

What is UX (user experience) design and why is it so important for Gloucestershire businesses?

Blog, Design, Web

This article was originally posted on our main company website Hooper Design Gloucester and is perhaps more applicable to the services we offer there over the Gloucester pay monthly website subscription service of Cakecrumbs however, with that said, we feel the information provided is really useful so we thought we would post it here too.

Is an investment in the user experience design of your website worth it? Yes, yes it is. And here is why!

What is user experience design for websites?

User experience design (or UX design as it’s more commonly known) involves understanding how your customers use and respond to your website, how it makes them feel as well as whether it is easy to use.

We often think about user experience when we are designing the products we sell, thinking about whether our product is easy to use, meets a consumer needs and how it makes them feel but websites sometimes get forgotten.

But of course a customer’s experience of your company covers every touch point they have with your brand including the use of your products or services, phone calls, mail, store front (if applicable) and of course your website and/or mobile app.

When we think about user experience we must consider general usability and accessibility as well as performance, design, ergonomics and marketing.

Why is user experience design so important for your website?

We all understand why it is so important to make products easy to use for customers; otherwise of course we wouldn’t sell any!

But the same is undoubtedly true for our websites and mobile apps. With so many sales being made online, if your customers encounter a poor user experience when using your website or struggle to get from A to B when using your mobile application, you could lose out on sales.

Your online experience needs to be easy to use, easy to navigate and leave your customers feeling positive and happy about their experience. Only these positive memories will encourage customers to be loyal, visit your website again and build up trust in your company.

In fact the user experience can be just as important as visual design when it comes to digital products (like websites and mobile apps). Even the most beautiful website will be abandoned by customers if they struggle to navigate it.

User experience is important for all Gloucestershire businesses. It is especially important for those who are trying to establish a new or expanding customer base, but of course, even businesses with established customer bases wouldn’t want to lose customers because of a poor website experience.

What can I do to improve the user experience design for my website?

We now know the huge benefits of investing in the user experience of a website with positive UX experiences seeing a potential increase in productivity, sales, and customer satisfaction.

So how do we all ensure that the experiences of potential customers interacting with our website are positive?

This is where we can help! We are experts in ecommerce website design, always creating websites which are both beautiful and which offer an outstanding user experience.

We ensure that your target audience feels the way you want them to feel about your website, securing return visits and customer loyalty.

Ultimately our website services offer you an excellent return on investment. Find out more about our bespoke website services over at Hooper Design Gloucester or alternatively if the Gloucester pay monthly website subscription service of Cakecrumbs is of interest then get started today!