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If there’s one buzzword in the marketing space at the moment, it’s the “metaverse.” While seemingly everywhere at the moment, we are still a long way from the persistent virtual…Read Article
By now, you have likely heard the news. Facebook is not happy with Apple, not happy at all. Why? Because Apple wants users to opt-in before their data can be…Read Article
“Marketing Automation”… what’s the first thing that comes to mind? No, it’s not some kind weird niche or specialised type of marketing for cars… ‘Marketing Automation’ has become quite the…Read Article
Lead magnets. Why lead magnets? If you can offer a downloadable guide, cheat sheet, checklist, or other useful PDF, you can collect email information and get more contacts. “Subscribe to…Read Article
Organic social media. Choose your platform. Where does your audience hang out? For some niches, Twitter and LinkedIn are the best social platforms. For others, it’s Facebook, Instagram or TikTok…Read Article
Instagram analyses every single action we perform from our accounts. Depending on the quality of these actions, the account trust score can raise or drop. The account trust score is…Read Article
Around 50 – 70% of your customers will abandon their baskets at check-out without completing a purchase. This means hundreds of millions of pounds in revenue is lost right at…Read Article
Christmas is coming, consumer behaviour is changing. You can take advantage of these changes to help your business make the most of the Christmas period. Introduce yourself to new people…Read Article