With eCommerce DIY platforms opening up a whole new world of opportunity for businesses and entrepreneurs, many of you are pondering whether or not you should build a Shopify website and get in on the action.
The growth of this platform has made it easier for people to create and manage their own online stores, but it can still be tricky to tweak your eCommerce website to perfection.
With that in mind, let’s look at how easy it can be to get up and running before delving into what you’ll need to customise and optimise your website to turn it into a revenue-generating powerhouse.
The easy part: Setting up your Shopify online store.
As we’ve just mentioned, there’s never been a time when it’s been so easy to create an online store. In fact, with Shopify, it’s so straightforward that you can have your eCommerce website up and running in less than an hour.
All you need to do at the outset is sign up, choose a name for your eCommerce store (domain names and hosting are included in your chosen plan), and choose from many of the available basic themes.
From there, you’ll be walked through the process of adding products, setting up payment options, and generally getting your Shopify website ready to go live. There’s no need for any coding or design experience, as you can manage everything from the incredibly user-friendly backend interface.
And that’s it! You’ll have a fully functioning eCommerce store. However, as incredibly easy as this is (even to those of you who are anything but tech-savvy), there are always going to be stumbling blocks when you try to scale and optimise your website to take it to the next level.
This is where things can get more complicated, but don’t worry – we’re here to help. In the next section, we’ll take a look at some of the key areas you need to focus on if you want to make sure your Shopify website is optimised for growth and success.
The not-so-easy part: Customising your Shopify website to stand out and really work for you
Now that you know how to build an online shop with Shopify, it’s time to start thinking about how you can make sure your website is geared up for success. Remember, the eCommerce space is the most competitive it’s ever been, so you need to make sure your website is optimised in all the right ways if you’re going to stand out from the rest.
Unfortunately, the out-of-the-box Shopify themes just aren’t going to do it for you. Yes, they’ll help you get up and running in no time, but they’re not going to give you the level of customisation or flexibility you need to take your eCommerce website to the next level.
For instance, most basic Shopify themes are hard-coded, meaning that you’ll need to be proficient in HTML or CSS if you want to make any changes. If you’re not, you will have to hire a developer to make even the most minor of changes.
Additionally, many of the basic Shopify themes are also quite bloated, with a lot of unnecessary features that will only slow down your website. This is the last thing you want, as users will likely click away if your pages take too long to load.
Finally, most of the free and low-cost themes aren’t properly optimised for conversions – the most important metric on your eCommerce site. So you could be losing out on valuable sales and revenue.
If you’re serious about making money from your Shopify website, then you need to partner with those with extensive knowledge of creating custom designs, adding features such as subscriptions, and tailoring the checkout to your specific needs.
How can I get help with building my Shopify eCommerce website?
The good news is that there is help available in the form of Shopify Partners. If you’re wondering who these people are, they are a bunch of designers, developers, and marketers officially recognised by Shopify as the best in the business.
They know the Shopify platform inside out and can add all kinds of premium features such as automated abandoned basket email campaigns, customer loyalty programs, custom forms, and bespoke reports. They can also help you with all aspects of marketing your site, including email, social media, and search engine optimisation.
In short, they can help turn your Shopify website from a basic online shop into a high-converting eCommerce store that stands every chance of making you some serious money.
At Cakecrumbs, we are proud to be a Shopify Partner, and we have helped hundreds of businesses get the most out of their Shopify websites. We understand that every business is different, so we take a bespoke approach to each project, ensuring that your website is tailored perfectly to your specific needs.
If you want to find out more about how we can help you create a successful Shopify website, then please get in touch. We would be more than happy to discuss your specific requirements and answer any questions you may have.
In the meantime, why not check out our blog for more tips on how to build a successful online shop?