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Basket abandonment (or cart abandonment for the Americans among us) is one of the most challenging obstacles to overcome for eCommerce website owners. After all the hard work through digital…Read Article
If there’s one buzzword in the marketing space at the moment, it’s the “metaverse.” While seemingly everywhere at the moment, we are still a long way from the persistent virtual…Read Article
When trying to create the perfect landing page, you might have caught yourself wondering what the most important focus of your finite resources should be. Landing page design, or copy…?…Read Article
I don’t know if you noticed, but recently, smartphones have become really popular … Almost everything we buy, use, or sell, involves a mobile device of some kind, somewhere along…Read Article
With many marketers still reeling from the iOS 14 app ad tracking announcement made last year, many of us were waiting nervously for this year’s edition of the Apple Worldwide…Read Article
Marketing funnels go by many names. You might call yours a sales funnel or a conversion funnel. You may not even realise that you’re employing one as part of your…Read Article
Whether you run an eCommerce website or your website acts as your number one tool for bringing new customers into your business, you need to optimise your sales process to…Read Article
By now, you have likely heard the news. Facebook is not happy with Apple, not happy at all. Why? Because Apple wants users to opt-in before their data can be…Read Article
“Marketing Automation”… what’s the first thing that comes to mind? No, it’s not some kind weird niche or specialised type of marketing for cars… ‘Marketing Automation’ has become quite the…Read Article