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Basket abandonment (or cart abandonment for the Americans among us) is one of the most challenging obstacles to overcome for eCommerce website owners. After all the hard work through digital…Read Article
If there’s one buzzword in the marketing space at the moment, it’s the “metaverse.” While seemingly everywhere at the moment, we are still a long way from the persistent virtual…Read Article
With many marketers still reeling from the iOS 14 app ad tracking announcement made last year, many of us were waiting nervously for this year’s edition of the Apple Worldwide…Read Article
Identify your target audience. Why is it important to find a niche? If you serve everyone, you compete with all of the providers and consultants that serve everyone. More importantly,…Read Article