When you are just getting your business off the ground it can be difficult to know when to invest the time and money in a website.
I mean, is it really necessary? I create my website too early, do I risk having to change the website again as my business evolves?
In short… yes it is necessary and no it is never too early
1. A website helps you to build your customer base:
Building your customer base is a massive part of making a new business idea a reality and a website allows you to reach customers, not just outside of your local area but anywhere in the world.
2. A website helps you to prove your credibility:
You can display positive feedback for your service or products from customers and display general company information for investors, all in one place: your website. Ultimately a website makes it easier for you to build up a loyal customer base as well as have two way conversations with your customers about the products or services you provide.
3. A website helps you to be more accessible:
As a 24/7 operation, your website could help a customer with their query or purchase at any time of the day or night, to suit them. You could be making money while you sleep.
4. A website enables you to access cheaper advertising:
There is a huge range of ways which you can advertise your products or services through the internet, all of which can be much cheaper than printed advertisements, radio or television. The bonus of online advertising is that it’s very measurable. You’ll know exactly how many people saw your advert, how many clicked through to your website, and how many of those decided to make a purchase.
5. A website gives you lots of information about your customers:
As indicated in the last point, through your website, you can tell how many people visit your website as well as detailed information about these people e.g. their age, or where they live. You can use this information when deciding how to advertise your business or which new products to add to your offering.
6. A website is easy to update and keep looking fresh:
You can make modifications and changes to a website at any time. Making it much less expensive than changing the look or contents or a brochure or other printed materials. You also have the option to add blog posts to your website which have the dual benefit of keeping your website looking fresh as well as bringing potential new customers to your website
7. A website helps your build a good reputation by association:
Another great thing you can do with a website is create links between your own business, product or services and other established brands which also have websites. You can do this on standard website pages or through blogs and this is another great way of bringing new customers to your website. For example, your reading this blog on our Cakecrumbs website which is actually part of Hooper Design based in Gloucester.
The key point here is that a website could accelerate the growth of your small business so you should get one as soon as possible. It’s really important to choose a flexible product where you are able to completely change everything about your website at any time. This way if your small business quickly changes focus, your website can adapt with you. If you choose a pay monthly product like Cakecrumbs you also have the peace of mind that you are not tied in to any contract with your website, and can cancel at any time with no upfront costs!