Top 3 landing page mistakes and how to fix them
Just a heads up. the image above has nothing to do with this article, I just like it :o) Landing pages play a pivotal role in any digital marketing efforts.…
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Where do Apple’s new privacy features leave email marketers?
With many marketers still reeling from the iOS 14 app ad tracking announcement made last year, many of us were waiting nervously for this year’s edition of the Apple Worldwide…
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Shopify Vs WooCommerce: Which is the better platform for your eCommerce store?
While there are several options for building an eCommerce website, there are two stand-out candidates Shopify and WooCommerce. The Shopify vs WooCommerce debate has raged on for years, but the…
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Google Shopping Ads Vs. Google Search Ads
Building on our SEO vs PPC blog post last month, we’ve decided to continue the theme by comparing and contrasting the merits of Google Shopping ad campaigns and Google Search…
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Search engine optimisation (SEO) Vs. Google Ads (PPC): Which should you choose?
When it comes to advertising your business online, there are two prominent methods to consider – SEO (Search Engine Optimisation) and PPC (Pay Per Click/Google Ads etc). In an ideal…
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5 reasons to team up with a Shopify Partner
So yes, we’re Shopify Partners and while we believe the badge is a big deal in its own right, there are other benefits too — especially all the cool things…
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Marketing funnels for dummies: An introduction to the basics
Marketing funnels go by many names. You might call yours a sales funnel or a conversion funnel. You may not even realise that you’re employing one as part of your…
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5 ways to effectively increase your conversion rate
Whether you run an eCommerce website or your website acts as your number one tool for bringing new customers into your business, you need to optimise your sales process to…
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Facebook vs. Apple: Changes to Apple’s privacy policy and what it means for you
By now, you have likely heard the news. Facebook is not happy with Apple, not happy at all. Why? Because Apple wants users to opt-in before their data can be…
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Google Page Experience: What Google’s new algorithm means for your website
Don’t worry; you don’t have to frantically head over to Google’s Search Console to see whether your rankings and traffic have been affected by the rollout. Save that for next…
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How to optimise landing pages to maximise phone call conversions
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Categories and subjects: Advertising, Blog, Google, Marketing
I don’t know if you noticed, but recently, smartphones have become really popular … Almost everything we buy, use, or sell, involves a mobile device of some kind, somewhere along…
