Blog and News - Cakecrumbs Pay Monthly Websites, Marketing and SEO

SEO vs Google Ads PPC by Cakecrumbs Pay Monthly Websites Marketing and SEO

30 April, 2021

Search engine optimisation (SEO) Vs. Google Ads (PPC): Which should you choose?

When it comes to advertising your business online, there are two prominent methods to consider – SEO (Search Engine Optimisation) and PPC (Pay Per Click/Google Ads etc). In an ideal…

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31 March, 2021

5 reasons to team up with a Shopify Partner

So yes, we’re Shopify Partners and while we believe the badge is a big deal in its own right, there are other benefits too — especially all the cool things…

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Marketing Funnels - An Introduction to the Basics by Cakecrumbs Pay Monthly Websites in Gloucester

28 February, 2021

Marketing funnels for dummies: An Introduction to the basics

Marketing funnels go by many names. You might call yours a sales funnel or a conversion funnel. You may not even realise that you’re employing one as part of your…

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29 January, 2021

5 ways to effectively increase your conversion rate

Whether you run an eCommerce website or your website acts as your number one tool for bringing new customers into your business, you need to optimise your sales process to…

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Facebook vs. Apple: Changes to Apple’s privacy and what it means for you

30 December, 2020

Facebook vs. Apple: Changes to Apple’s privacy policy and what it means for you

By now, you have likely heard the news. Facebook is not happy with Apple, not happy at all. Why? Because Apple wants users to opt-in before their data can be…

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30 November, 2020

Google Page Experience: What Google’s new algorithm means for your website

Don’t worry; you don’t have to frantically head over to Google’s Search Console to see whether your rankings and traffic have been affected by the rollout. Save that for next…

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30 October, 2020

Marketing Automation – What is it and what are the benefits?

“Marketing Automation”… what’s the first thing that comes to mind? No, it’s not some kind weird niche or specialised type of marketing for cars… ‘Marketing Automation’ has become quite the…

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Marketing Standards 101 - Part 3 of 4 - How to turn people into customers by Cakecrumbs Pay Monthly Websites, Marketing and SEO

30 September, 2020

Marketing Standards 101 – Part 3 of 3: How to turn people into customers

Lead magnets. Why lead magnets? If you can offer a downloadable guide, cheat sheet, checklist, or other useful PDF, you can collect email information and get more contacts. “Subscribe to…

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Marketing Standards 101 Part 1 of 4 How to reach people by Nous Digital in Gloucester

29 August, 2020

Marketing Standards 101 – Part 2 of 3: How to reach people

Organic social media. Choose your platform. Where does your audience hang out? For some niches, Twitter and LinkedIn are the best social platforms. For others, it’s Facebook, Instagram or TikTok…

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Marketing Standards 101 - Part 1 of 4 You and your business by Nous Digital Gloucester

28 July, 2020

Marketing Standards 101 by Nous Digital – Part 1 of 3: You and your business

Identify your target audience. Why is it important to find a niche? If you serve everyone, you compete with all of the providers and consultants that serve everyone. More importantly,…

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Most recently baked.

Google Shopping Ads Vs. Google Search Ads

Fresh out the oven: 31 May, 2021

Categories and subjects: Advertising, Google, News

Building on our SEO vs PPC blog post last month, we’ve decided to continue the theme by comparing and contrasting the merits of Google Shopping ad campaigns and Google Search…

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