5 common mistakes made by new eCommerce brands
As the owner of a new eCommerce brand, it’s easy to get caught up in the excitement of launching your new business. However, the sobering reality is that 90% of…
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What are the top reasons for basket abandonment and what can be done about them?
Basket abandonment (or cart abandonment for the Americans among us) is one of the most challenging obstacles to overcome for eCommerce website owners. After all the hard work through digital…
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Website design for tech and SaaS companies: The 5 fundamental principles of success
Website design is tricky to get right in a number of sectors, but perhaps none more so than in the world of tech and SaaS. In our experience, the challenge…
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What marketers need to know before getting involved with the Metaverse
If there’s one buzzword in the marketing space at the moment, it’s the “metaverse.” While seemingly everywhere at the moment, we are still a long way from the persistent virtual…
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Design or copy, what’s more important to your landing page success?
When trying to create the perfect landing page, you might have caught yourself wondering what the most important focus of your finite resources should be. Landing page design, or copy…?…
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5 of the best SEO tools for monitoring your website performance
With Google algorithms seeming to change on a near-constant basis, your site can be performing well one minute and lose its hard-fought ranking position the next. There have already been…
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How to optimise landing pages to maximise phone call conversions
I don’t know if you noticed, but recently, smartphones have become really popular … Almost everything we buy, use, or sell, involves a mobile device of some kind, somewhere along…
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Top 3 landing page mistakes and how to fix them
Just a heads up. the image above has nothing to do with this article, I just like it :o) Landing pages play a pivotal role in any digital marketing efforts.…
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Where do Apple’s new privacy features leave email marketers?
With many marketers still reeling from the iOS 14 app ad tracking announcement made last year, many of us were waiting nervously for this year’s edition of the Apple Worldwide…
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Shopify Vs WooCommerce: Which is the better platform for your eCommerce store?
While there are several options for building an eCommerce website, there are two stand-out candidates Shopify and WooCommerce. The Shopify vs WooCommerce debate has raged on for years, but the…
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5 tips for scaling your eCommerce business
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Categories and subjects: Blog, Business, eCommerce
So, you’ve launched your eCommerce business, and your website has started to gain some traction. Fantastic! But what’s next? How do you go from being a successful but small eCommerce…
